Pay-Per-Click Advertising

It is a known fact that for any business to acquire a substantial online reach required both time and money. Today, an increasing number of businesses, in Sri Lanka as well as other countries, are investing in “pay-per-click advertising” or PPC.

It should be highlighted that the results of PPC are instant! Unlike SEO, social media as well as content marketing, PPC can be defined as an effective short-term and in some cases, a long-term online marketing strategy. This aids the development of your business, company, and brand.

What is Pay Per Click (PPC)?

While the name itself signifies its definition, the concept of pay-per-click (PPC) requires technical and optimal knowledge and PPC can be thought of as a marketing mechanism.

PPC is generally implemented via online marketing tools and platforms, including Google Ads, Facebook, and Bing. You, as the advertiser, will only have to pay for actual clicks, including when a user clicks through to your desired landing website page. This acts as a tactic of purchasing traffic to your website as opposed to earning visitors through organic methods, such as SEO.

Pay-Per-Click (PPC) Marketing Services

Conversion Tracking

The Google Ads and / or Adwords account attached to your business performs at the level of your conversion rate. We use digital marketing strategies that are relevant to your industry and to your organisation to follow your conversion rate. This is done in order to ensure that your investment is productive

Ad Extensions

Supporting information for your ads will allow the creation of higher quality customer leads. This in turn helps your ads to perform better. This can be defined as optimisation of your ad delivery.

Utilisation of Google Adwords extensions will be valuable as it will enhance the overall improvement of your conversion rate. Our team will attach your PPC mechanism with next-level SEO strategies. Additionally, we will use attractive, responsible, and user-friendly website design and development to produce results that will drive your business forward.

Targeting and Scheduling

With the advent of modern technology, ad targeting and ad scheduling have evolved. This allows our team to take advantage of these mechanisms and apply regional as well as demographic targeting in combination with other configurations. All of this, if done properly, will lead to a positive impact on your business account’s performance and results.

Keywords and Negative Keywords

Keywords play an integral and vital role in PPC strategies. Our team will ensure that the keywords you bid on for your advertisements are carefully analysed and modified if required.

Our team will further implement a “negative keyword strategy” that aims to eliminate non-motivated visitors from clicking on your ads. This creates an even more optimised ad performance. The right people and potential client leads will visit your site and help your business exceed expectations.

Contact Adra now to bring your project to life!